
In September 2014, while twenty-one-year-old Robert James Ritchie Jr. was studying music business at Belmont University in Nashville, he and his high school sweetheart, Marisa Trovato, welcomed their first daughter, Skye. Rather than living off the fortune of his father, multimillionaire musician Kid Rock, the college student clocked into an hourly retail job at a local Apple Store to pay for diapers and rent.
Known to his family as Bobby Jr., he had watched his father navigate a similar situation two decades earlier. Born on June 14, 1993, before his father’s 1998 breakthrough album sold past eleven million copies, Bobby Jr. spent his earliest years in suburban Detroit while a twenty-two-year-old Kid Rock scraped by on club bookings and leaned on his mother, Susan, and sister, Carol, for child care.
Once record sales brought in millions and his father won full legal custody, Bobby Jr. grew up on a large estate in Clarkston, Michigan, with horses and an apple orchard. Inside the house, his father required him to do household chores, follow a strict rule against drugs, and finish his schooling at Clarkston High School before leaving for Tennessee in 2011.
When Skye’s arrival made Kid Rock a grandfather at age forty-three, the younger Ritchie told *The Detroit News* that he became a father at twenty-one without knowing what he was going to do, so he put in the work and refused to ride his father’s coattails. While his father flew on private jets to headline stadium dates, Bobby Jr. stood on the Apple Store sales floor in a retail uniform helping customers with phones and computers without mentioning his last name.
After graduating from Belmont in 2015 with his Bachelor of Arts degree in music business, he continued working day shifts at the Apple Store while booking independent studio time at night. Instead of copying his father’s rap-rock and country-rock catalog, he drew on R&B and soul influences like Jackie Wilson and Bruno Mars, billing himself simply as Robert James so listeners would judge his tracks on their own merit.
In July 2018, still employed as an unsigned indie artist with a retail day job, he released his debut R&B single and music video, “Exstacy”. His father shared the video publicly right away, writing that his son could really sing and that he was proud of him.
Outside the recording booth, Bobby Jr. put his Belmont business degree to work across several self-built ventures. He founded his own premium apparel company, Skullfeather, took a full-time role as a social media manager in the technology sector, and signed on as a brand ambassador for a hard seltzer company.
As his independent income grew, he and Trovato formalized the family they had started during his college years, celebrating their marriage with his father in attendance and later holding a formal Nashville wedding ceremony on October 2, 2021, followed by a honeymoon in Hawaii. Only after saving up from his own post-college projects did the couple purchase their first home together.
In 2022, after years of keeping their musical careers separate so Bobby Jr. could establish his own footing, father and son stepped into the studio together to collaborate on Kid Rock’s album *Bad Reputation*. That same autumn, on September 6, 2022, Bobby Jr. and Trovato welcomed their second child, a son named Ryder James Ritchie.
Across the years that followed, the two generations remained a constant presence in each other’s schedules, attending Detroit Lions games in matching jerseys, traveling together on family vacations with Skye and Ryder, and joining his father at major music industry events, including the signing of the Music Modernization Act.
In a public tribute to his father, Bobby Jr. credited him for teaching him compassion, kindness, gratitude, and how to stay confident and humble at the same time. More than a decade after clocking into the Nashville Apple Store to buy diapers for his newborn daughter, the former Belmont student was raising two children inside the first house he and Trovato had bought on their own.