
When Buck Owens first walked into Steve’s Gay ’90s restaurant in Tacoma, Washington, in 1958, seventeen-year-old Donald Eugene Ulrich was standing on the bandstand playing only the fiddle.
Over the next sixteen years, the teenager who took the stage name Don Rich learned Owens’s rhythmic guitar style so thoroughly that the two men often plugged their instruments into separate channels of a single Fender Twin amplifier on stage.
That shared circuitry became the backbone of the Bakersfield Sound. After briefly staying behind in Washington to attend college at Centralia, Rich moved south to California in December 1960 to join Owens full-time.
While Owens taught him the fundamentals of his choppy lead guitar attack, Rich quickly expanded the approach into a bright, percussive style of his own. In 1963, Rich talked Owens into recording a demo written by Johnny Russell and Voni Morrison called “Act Naturally” and played the signature Telecaster intro that propelled the single to number one.
Over the next decade, first at the Capitol Tower in Hollywood and later inside Buck Owens Studios—a converted brick movie theater on Chester Avenue in Bakersfield—Rich served as lead guitarist, fiddler, high-harmony vocalist, and bandleader of the Buckaroos. Alongside classic 1960s bandmates Doyle Holly, Tom Brumley, and Willie Cantu, Rich helped drive a streak of twenty-one Billboard number-one country singles, including “Together Again,” “I’ve Got a Tiger by the Tail,” and the chart-topping instrumental “Buckaroo”.
Twelve years younger than his boss, Rich also acted as the diplomatic buffer between Owens’s strict business standards and the rest of the touring band. On stage, the two men stood side by side in matching custom suits, needing only a glance or the drop of a shoulder to cue a key change or a twin-guitar turnaround.
By 1974, Holly, Brumley, and Cantu had all moved on, leaving Rich as the sole original member still anchoring a seventies Buckaroos lineup that included keyboardist Jim Shaw, guitarist Ronnie Jackson, bassist Doyle Curtsinger, steel guitarist Jerry Brightman, and drummer Jerry Wiggins.
Despite Owens’s repeated warnings about the unstable handling of motorcycles, Rich enjoyed riding a custom three-wheeled trike in his spare time. On the afternoon of July 17, 1974, after wrapping up a recording session at the Chester Avenue studio, the thirty-two-year-old musician climbed onto the trike to meet his wife, Marlene, and their two young sons, Vic and Vance, for a coastal vacation in Morro Bay.
While Marlene and the boys drove ahead in a separate car along Highway 1 near San Luis Obispo, Rich’s vehicle clipped a guardrail and overturned against a center divider, killing him at the scene.
Owens flew immediately to San Luis Obispo, where seeing his partner inside the hospital room left him shaken to his core. Days later in Bakersfield, guitarist Ronnie Jackson and the remaining Buckaroos served as pallbearers, carrying their bandleader’s casket while Owens struggled to face the microphone without him.
To keep the touring organization intact, Owens brought in fiddler Jana Jae and leaned heavily on Jim Shaw to manage the band’s musical arrangements on the road and on the television set of *Hee Haw*. After his contract with Capitol ended in 1975, Owens signed with Warner Bros. Records, though his output slowed considerably as he turned his focus toward his radio stations and broadcasting enterprises in Bakersfield and Phoenix.
Privately, Owens asked Marlene Rich for the silver-sparkle Fender Telecaster her husband had played on stage since the summer of 1966, keeping the instrument safe at home for the next two decades. In later interviews, Owens still choked up at the mention of Rich’s name, stating openly that something inside his own musical life had ended the day his friend died.
It took fourteen years after the Highway 1 crash before lifelong admirer Dwight Yoakam persuaded Owens to step back onto the top of the country charts with their 1988 duet “Streets of Bakersfield”.
When Owens finally opened his Crystal Palace museum and music hall in Bakersfield in October 1996, he placed Don Rich’s stage clothes, photographs, and that 1966 silver-sparkle Telecaster inside the glass display cases right beside his own red, white, and blue guitars.