
When twenty-one-year-old Donald Eugene Ulrich gave up a college scholarship at Centralia Junior College in late 1960 to move south to Bakersfield, California, Buck Owens had just lost the fiddler on his early Capitol singles and needed a new musical partner.
The two had crossed paths two years earlier in 1958 inside Steve’s Gay ’90s, a restaurant and dance club in South Tacoma, Washington. Owens, who was working as a radio announcer and station partner at KAYE in nearby Puyallup while playing local dances, heard the teenager tearing through rock and roll guitar licks and western swing fiddle tunes. Before winter was over, Ulrich was playing in Owens’s Pacific Northwest dance band and adding fiddle to the 1959 release “Second Fiddle.”
Once Ulrich arrived in California for good and shortened his stage name to Don Rich, Owens handed him a raw, unfinished song in the studio called “Above and Beyond.” Rich worked out the brisk fiddle kick-off that helped drive the record to number three on the country chart in 1960, setting the pattern for the next decade and a half.
While Nashville studios in the early 1960s were leaning heavily on lush string sections and smooth background choirs to court pop listeners, Owens and Rich went in the opposite direction. Influenced by Bob Wills’s dance bands and the loud, noisy honky-tonks around Bakersfield, they needed a sound sharp enough to cut through crowded barrooms without getting buried.
Rich traded his Gibson hollow-body guitar for a solid-body Fender Telecaster and began trading bright, stinging single-note leads with Owens’s rhythm chop. Alongside steel guitarist Tom Brumley, bassist Doyle Holly, and drummer Willie Cantu, the newly christened Buckaroos built what became known as the Bakersfield Sound, a stripped-down style anchored by loud twin Telecasters, a high-strung snare drum, and harmonies that locked together like family voices.
Starting with “Act Naturally” in the spring of 1963, that formula carried Owens and the Buckaroos to twenty-one number one hits on the Billboard country chart over the next decade. On records like “Love’s Gonna Live Here,” “My Heart Skips a Beat,” “I’ve Got a Tiger by the Tail,” and “Waitin’ in Your Welfare Line,” Rich sang the soaring high tenor harmony right on top of Owens’s lead vocal, then stepped forward to answer every verse on his silver sparkle Telecaster.
Even when the band recorded instrumental tracks like the 1965 hit “Buckaroo,” listeners could immediately recognize the pair’s playful back-and-forth timing. In March 1966, they brought that California honky-tonk energy to New York City for a sold-out concert at Carnegie Hall, producing one of country music’s benchmark live albums.
As Owens expanded his business empire in Bakersfield—buying radio stations, opening Blue Book Music publishing, and converting an old movie theater on Chester Avenue into Buck Owens’ Studios—he put Rich in charge of the band on the road and in the control room. Rich rehearsed the musicians, handled arrangements, and kept the touring operation running while they filmed the syndicated television series Buck Owens Ranch Show and joined the cast of Hee Haw in 1969.
Despite their financial independence and red, white, and blue custom guitars, Owens worried constantly about Rich’s love for fast motorcycles. He repeatedly pleaded with his thirty-two-year-old bandleader to stay off two wheels.
On the afternoon of July 17, 1974, Rich finished a long day of work at the Bakersfield office and left on his motorcycle toward Morro Bay and San Luis Obispo to meet his wife, Marlene, and their two sons, Vance and groundwork-aged Vic, for a family beach vacation. Riding along Highway 1 in San Luis Obispo County, he lost control of the bike and died in a crash before reaching the coast.
For a fiercely independent businessman who owned his master recordings and answered to no one in Nashville, the loss broke the engine of Owens’s career. Unable to say Rich’s name in interviews without weeping, he refused to discuss the crash publicly for years, ended his fifteen-year run with Capitol Records in 1975, and eventually walked away from Hee Haw in 1986.
Decades later, when Owens opened the Crystal Palace music venue and museum in Bakersfield in 1996, he placed Rich’s silver sparkle Telecaster, fiddle, and stage suits on permanent display. Speaking openly at last about the young player he had discovered in a Washington club thirty-eight years earlier, Owens said Rich had been like a brother, a son, and his best friend, and that his own musical drive had ended on that California highway in July 1974.