
When Carrie Underwood stepped onto a Nashville soundstage during CMA Music Fest in June 2016, she already owned seven Grammy Awards and tens of millions in album sales. Inside that studio, however, she felt like a nervous student waiting her turn among thirty past CMA Award winners gathered to record “Forever Country”.
The project had begun months earlier as a way to mark the fiftieth anniversary of the CMA Awards. Inspired in part by a multi-artist BBC Music promotion, CMA chief executive Sarah Trahern and board committees approached songwriter and producer Shane McAnally to build a single track that could bridge five decades of country radio.
McAnally initially hesitated, worried that cutting classic country storytelling songs into short fragments would strip away their weight. The turning point came in his home studio when he tested an arrangement weaving together John Denver’s 1971 hit “Take Me Home, Country Roads,” Willie Nelson’s 1980 standard “On the Road Again,” and Dolly Parton’s 1973 ballad “I Will Always Love You”.
When McAnally played his rough demo for the CMA board, the room gave him a standing ovation. To keep the roster focused, organizers invited only previous CMA Award winners, scheduling the vocals and video capture across three days in June 2016 while the artists were already in Nashville for festival week.
Rather than locking thirty schedules into a single recording session, McAnally recorded the singers individually and in small pairs while Grammy-winning director Joseph Kahn filmed them concurrently against a massive green screen. An Oregon-based production team, Straw to Gold, later blended those studio performances into rolling digital landscapes of wheat fields, covered bridges, churches, and the Ryman Auditorium.
Inside the studio, McAnally matched each vocal line to specific voices. He chose West Virginia native Brad Paisley to open the track on Denver’s classic, filmed Tim McGraw and Faith Hill together, and placed Miranda Lambert beside Luke Bryan in the video after Lambert sang an unplanned harmony over Bryan’s vocal take that McAnally kept in the final mix.
Underwood arrived alongside contemporary peers Keith Urban, Blake Shelton, Dierks Bentley, Kacey Musgraves, Darius Rucker, Eric Church, Lady Antebellum, Rascal Flatts, and Little Big Town. Sharing the call sheet were the pioneers she had grown up listening to in Oklahoma, including George Strait, Reba McEntire, Alan Jackson, Vince Gill, Ronnie Milsap, Martina McBride, Trisha Yearwood, Alabama, and Brooks & Dunn.
Instead of retreating to a private dressing area once her camera passes were finished, Underwood lingered on the studio floor to listen to the older veterans swap road stories. The quietest moment of the three-day shoot arrived when Randy Travis walked onto the set.
Still recovering from a life-threatening 2013 stroke that had taken away his singing voice, Travis was the only artist among the thirty who appeared strictly on camera without recording a vocal line. Standing near him as he smiled among his peers left a deep mark on Underwood, while Kahn made sure the cameras caught Travis connecting with the room.
When it was time for Underwood to step into the vocal booth, McAnally handed her one of the heaviest assignments on the arrangement. He asked her to anchor several transitions and carry the soaring climax of “I Will Always Love You” right before Parton herself stepped in to close the track.
Having covered Parton’s classic during her younger years, Underwood still felt her nerves tighten knowing Parton would hear the playback and appear immediately after her in the finished piece. In Kahn’s final cut, Underwood stands in a sunlit field of sunflowers delivering the high notes before the frame opens for Parton in the hills.
Credited to the one-time group Artists of Then, Now & Forever, “Forever Country” reached country radio on September 16, 2016, followed by the video premiere on September 20. With 93,000 first-week downloads and 5.7 million streams, it debuted at number one on Billboard’s Hot Country Songs chart, becoming only the third song since October 1958 to enter at the top spot.
All proceeds from the RIAA gold-certified single went to the CMA Foundation to fund music education programs, and in 2017 even the rival Academy of Country Music awarded the collaboration Video of the Year. Those three June days in Nashville also preserved one of the final all-star gatherings with Charley Pride, leaving Underwood with the memory of singing Parton’s notes while her heroes were still standing in the same building.