
At age sixty, Reba McEntire did not plan on becoming her own manager, yet walking out of the Music Row headquarters she had built with Narvel Blackstock forced the biggest professional reset of her life.
On August 3, 2015, a polite joint statement issued through Big Machine Label Group ended their twenty-six-year marriage and thirty-five-year working partnership. They had worked side by side since 1980, when Narvel joined her road band on steel guitar before guiding her rise through Starstruck Entertainment.
Behind that composed public announcement, the previous ten months had already tested her stamina. After losing her father, three-time world champion steer roper Clark McEntire, in October 2014, Reba spent the spring and summer of 2015 promoting her album Love Somebody and headlining at Caesars Palace with Brooks & Dunn while her marriage quietly came apart.
Days after the separation became public, she arrived on time at the studio set of the sitcom Baby Daddy to film a guest episode centered on a wedding. She later admitted to CMT host Cody Alan that ending the marriage was never her choice in any shape, form, or fashion, though she refused to turn the split into a public fight once she saw Narvel was no longer happy.
Even after the divorce was finalized on October 28, 2015, their professional lives initially remained under the same roof at Starstruck, the company that also represented Blake Shelton and Narvel’s daughter-in-law, Kelly Clarkson. By the spring of 2016, Reba realized a clean break required moving her desk out of the building they had shared for decades.
On March 29, 2016, during a mentoring session for young female artists at Nashville’s Bluebird Cafe, she quietly revealed that she had stepped away from Starstruck to launch Reba’s Business Incorporated. Relocating her offices to the Green Hills neighborhood of Nashville, she stepped in as company president and took direct control of her day-to-day operations.
She brought along a tight circle of trusted staff from her Starstruck years, including nine-year veteran Carolyn Snell as associate and tour manager, Leslie Matthews as brand manager, Theresa Connelly as controller, and Justin McIntosh handling creative duties. Speaking that June with the Nashville street paper The Contributor, Reba admitted she felt forced into the management chair at first, before discovering how energizing it was to bring fresh ideas directly to her label, Nash Icon.
Running her own office immediately changed the music she chose to record. On December 15, 2016, she announced her first double-disc gospel project, Sing It Now: Songs of Faith & Hope, pairing traditional hymnsfrom her Oklahoma upbringing with contemporary tracks of healing.
When that collection won Best Roots Gospel Album at the Grammy Awards in early 2018, it validated her instinct to follow her own gut. Meanwhile, in April 2017, she partnered with veteran manager Clarence Spalding at Maverick Management to expand her touring reach while retaining the presidency of Reba’s Business Inc.
With that structure in place, she returned to hard-edged traditional country on her 2019 album Stronger Than the Truth. The momentum carried straight into her sixties as she took on acting roles in Young Sheldon and Big Sky, stepped into a coaching chair on NBC’s The Voice, and returned to sitcom television as star and executive producer of Happy’s Place.
In January 2023, she brought that business independence back to her home turf by partnering with the Choctaw Nation and the city of Atoka, Oklahoma, to open Reba’s Place inside a restored century-old Masonic temple. The multi-level restaurant and live music venue stood just down the road from the Chockie ranch where she had grown up working cattle with her siblings.
Through all the corporate restructuring, she kept the personal boundaries of her blended family whole. She offered no public bitterness when Narvel began dating her acquaintance Laura Stroud, and she stayed closely connected to her son, Shelby, alongside Narvel’s three older children, Shawna, Chassidy, and Brandon.
Whenever the transition felt heavy, she leaned on daily prayer and the plainspoken advice Clark McEntire had given her years earlier: when the joy leaves the game, you pick up your marbles and move on. Moving her desk out of Starstruck was never the plan she wanted at sixty, yet signing her own name at the top of Reba’s Business Inc. gave her the freedom to build the most independent decade of her life.