
When Reba McEntire and Narvel Blackstock ended their 26-year marriage in late 2015, the 60-year-old singer walked out of the imposing Starstruck Entertainment headquarters on Nashville’s Music Row and set up a new company of her own a few miles away in Green Hills.
For more than a quarter of a century, her family life and her professional enterprise had operated inside the same building. Leaving that marriage meant leaving the management structure that had handled her contracts, touring schedules, and daily finances since the late 1980s, forcing one of country music’s biggest stars to become her own chief executive overnight.
That intertwined system had started on the road decades earlier, when Blackstock joined McEntire’s backing band as a steel guitar player before stepping in to become her manager. After they married on a boat at Lake Tahoe in 1989, the couple founded Starstruck Entertainment to oversee every part of her work, from album releases and arena tours to books, television, and retail partnerships.
Under that arrangement, their roles were strictly divided. While McEntire focused on recording studios, concert stages, and six seasons of her television sitcom *Reba*, Blackstock ran the business side so thoroughly that work discussions followed them from morning routines to family vacations.
When the couple announced their separation in August 2015 and finalized the divorce that October, McEntire was candid with fans that ending the marriage had not been her choice.
Instead of retreating or handing her career to an outside conglomerate right away, she launched Reba’s Business Inc. in early 2016 and took the title of president herself.
She did not make the move across Nashville alone. Three trusted staff members who had worked closely with her inside the old building came with her to form the core of the new Green Hills office: nine-year veteran Carolyn Snell stepped in as associate and tour manager, Leslie Matthews took charge as brand manager, and Justin McIntosh joined to oversee marketing and digital operations.
Moving out of the Music Row complex into a neighborhood where she had lived during her early years in Nashville changed the atmosphere around her daily work. At age 60, McEntire sat down with her staff and accountants to learn how to review routine bills, track personal accounts, and sign off on operational budgets that had previously crossed her husband’s desk.
Rather than slowing her schedule while she learned the ledgers, the newly independent company immediately expanded her footprint outside traditional radio. In 2016, she partnered with Cracker Barrel to launch her Rockin’ R by Reba lifestyle and clothing line alongside an acoustic holiday album, *My Kind of Christmas*.
She also began hosting catered dinner parties at her Tennessee home for industry partners, preferring to build trust around a dining table rather than inside a formal corporate boardroom.
During the hardest months of reorganizing her life and business, McEntire leaned heavily on prayer and the church hymns she had sung growing up with her family in Oklahoma. She brought that music into the studio for a two-disc project, *Sing It Now: Songs of Faith & Hope*, pairing traditional hymns on the first disc with contemporary tracks of encouragement on the second.
Released in February 2017, the album gave Reba’s Business Inc. a major landmark when it debuted at number one on both the Billboard Top Country Albums and Top Christian Albums charts. Two months later, in April 2017, she partnered with veteran manager Clarence Spalding at Maverick to support her touring and television growth while retaining her post as president of her own company.
In January 2018, *Sing It Now: Songs of Faith & Hope* won the Grammy Award for Best Roots Gospel Album, marking McEntire’s first Grammy win in more than twenty years.
Two years after walking away from the Music Row office she had helped build, the singer who had to relearn her own bookkeeping at 60 stood with a trophy earned entirely under her own name.