
In March 1973, three cousins from Lookout Mountain packed their gear into a vehicle in Fort Payne, Alabama, and drove east to Myrtle Beach, South Carolina, to become the summer house band at a waterfront bar called The Bowery.
Randy Owen, Teddy Gentry, and Jeff Cook had grown up on small mountain farms picking cotton, with Fort Payne’s sock mills and trucking routes waiting as the standard local livelihood. Calling themselves Wildcountry after starting out in 1969 as Young Country, they spent their earliest days backing visiting country singers at Canyonland, an amusement park near Fort Payne where they hauled their amplifiers down into Little River Canyon on a cable car work lift.
At 110 9th Avenue North in Myrtle Beach, just 100 feet from the Atlantic Ocean, The Bowery became their proving ground for seven summers between 1973 and 1980. Six nights a week from Memorial Day through Labor Day, the cousins played long nightly sets for vacationers, learning how to hold a crowded room while working primarily for tips dropped into a bucket at the edge of the stage.
When the band was between songs, patrons looking up at the state signs hanging around the bar regularly shouted requests to “Alabama” whenever they forgot the group’s name. Tourists wanted Lynyrd Skynyrd, Merle Haggard, and The Allman Brothers Band in the same hour, and meeting those demands tightened the blend of three-part mountain harmonies and dual rock guitars that Nashville executives still refused to touch.
Each time the cousins pitched their music to major labels in Nashville during the mid-1970s, executives turned them away, unsure how to market a full band with a rock rhythm section to traditional country radio. Rather than giving up or returning to the sock mills, Owen, Gentry, and Cook walked into a bank in Fort Payne and signed their names to a $4,000 loan.
A hometown banker approved the note because he knew their families, giving the group enough money to start their own independent operation, Wildcountry Records, and press their own vinyl. They used those funds to cut and release three independent albums between 1976 and 1979: *Wildcountry* in 1976, *Deuces Wild* in 1977, and *Alabama Band No. 3* in 1979.
During every break between sets at The Bowery, the cousins walked out to the parking lot, lifted cardboard boxes of LPs and 45s out of the trunk of their car, and sold them table by table inside the bar. That nightly cash went straight toward paying down the Fort Payne bank note and funding studio time, including a 1978 session at LSI Studios in Nashville where they recorded the original six-minute version of “My Home’s in Alabama” for their third independent album.
Following a brief 1977 one-single deal with the struggling label GRT Records, when the group officially took the name Alabama, they still had no major corporate backing. While the musicians lived in cramped trailers near the beach, changed blown speaker cones, and cycled through drummers until Mark Herndon joined in 1979, their wives ran a grassroots mailroom from home.
Sitting at kitchen tables, their wives handwrote addresses on envelopes, stamped packages, and mailed copies of the band’s records to small radio stations across the South, following up with phone calls asking disc jockeys for a spin. That kitchen-table promotion helped push their late-1979 single “I Wanna Come Over,” issued through the small Dallas-based independent label MDJ Records, to No. 33 on the national Billboard country chart.
Producer Harold Shedd soon helped edit their earlier LSI studio recording of “My Home’s in Alabama” for a January 1980 release. When that song climbed into the Top 20, the momentum earned the cousins a slot on the New Faces show at the annual Country Radio Seminar in Nashville in early 1980.
RCA Records signed Alabama on April 21, 1980, and the band played its final house-band night at The Bowery that July before heading onto the national tour circuit. Beginning with “Tennessee River” in May 1980, the group reeled off 21 consecutive No. 1 country singles, eventually totaling more than 40 chart-toppers and over 75 million records sold before entering the Country Music Hall of Fame in 2005.
Even after Cook’s passing in November 2022, the group’s bond with their hometown remained anchored by the annual June Jam benefit concerts they launched in Fort Payne, which raised millions of dollars for local schools, hospitals, and families in the community where a small-town banker once trusted three cousins with $4,000.