
In 1956, ten-year-old Dolly Parton had to stand on a wooden grocery crate just to reach the studio microphone at WIVK radio in Knoxville, Tennessee.
Her twenty-year-old uncle Bill Owens had driven her more than thirty-five miles out of Sevier County over winding mountain roads to get her into the second-floor studio at 319 North Gay Street. Inside that small downtown auditorium, around sixty people had crowded in off the sidewalk for the live midday broadcast run by Orton Caswell “Cas” Walker, the outspoken supermarket tycoon and former Knoxville mayor.
When the barefoot mountain girl stepped up with her small guitar to sing hits by Rose Maddox and George Jones, the room cheered and stomped so loudly that Owens told her from the side to keep singing. After taking three encores, the ten-year-old walked straight up to Walker, asked for a steady job, and was hired on the spot for The Cas Walker Farm and Home Hour.
What began that afternoon turned into an eight-year apprenticeship across East Tennessee radio and early local television, stretching from 1956 until she graduated from Sevier County High School in 1964. Because she was so young when she joined the cast, Walker and Owens even had to navigate local musicians’ union rules just to keep her on the payroll as a working regular.
Soon Dolly was waking before four in the morning in Locust Ridge, where Robert Lee and Avie Lee Parton were raising twelve children in a cabin without electricity or running water. She slept in the passenger seat of her uncle’s old car during the pre-dawn drive into Knoxville to make the 5:30 a.m. broadcasts on WIVK radio and the live television tapings at WBIR Channel 10 and WATE Channel 6.
To a child whose family did not yet own a television set, the hot studio lamps and heavy cameras felt like another world. While city performers showed up in store-bought clothes, Dolly stood under the lights in bright dresses her mother had sewn by hand and pressed cleanly before the morning drive.
Walker’s programs functioned as a traveling variety show built to sell items from his growing chain of East Tennessee supermarkets. Between gospel quartets, comedy skits, and bluegrass picking, ten-year-old Dolly learned to look directly into the red camera light and sing live jingles for country ham, flour specials, and Walker’s Supraderm salve.
In those cramped Knoxville studios, she shared the microphone with seasoned regional musicians who treated the young girl like a peer. Regulars on the Walker circuit included husband-and-wife duo Carl and Pearl Butler, mandolin player Red Rector, comedian Fred Smith, and Danny Bailey of the Bailey Brothers.
Whenever the studio broadcasts ended, Uncle Billy stayed right beside her, playing backup guitar, carrying her case, and buying her a hamburger or snack before the drive home. On weekends and summer afternoons, Walker also booked his cast onto flatbed trucks at supermarket grand openings and county picnics, teaching Dolly how to hold the attention of restless outdoor crowds.
Even as she began making early recording trips to Louisiana and scouting visits to Nashville as a teenager, she kept returning to Walker’s stage in Knoxville. When WIVK moved its studios from Gay Street to Bearden in 1959, thirteen-year-old Dolly remained one of the program’s most popular draws.
The job paid around twenty dollars a week, a substantial sum for a mountain farming family in the mid-1950s. After setting aside enough cash to cover gas and car repairs for her uncle’s drives back and forth to the city, Dolly handed those early checks to her parents to buy food and shoes for her eleven brothers and sisters.
Years later, after she had become a global star, she returned to Knoxville in 1967 as a guest on Walker’s television show and later honored those early days by recording the program’s theme on her 1994 album Heartsongs. She even had a replica of the Cas Walker studio built inside her museum at Dollywood.
Long before Nashville marquees or theater stages carried her name, her lifelong relationship with an audience started on top of a wooden grocery crate in downtown Knoxville, singing morning commercials to help feed her family back home.