
When 87-mile-per-hour winds drove the Chimney Tops 2 wildfire out of the Great Smoky Mountains National Park into Gatlinburg, Pigeon Forge, and Sevier County on November 28, 2016, fourteen people died, nearly 200 were injured, and 2,460 homes and businesses burned to the ground.
Two days later, while on tour on November 30, 70-year-old Dolly Parton telephoned Dollywood Foundation President David Dotson with a direct question: what could they do for her hometown neighbors, and how quickly could they do it? Although flames had reached the perimeter of her Dollywood theme park and destroyed dozens of nearby resort cabins, her calls home focused on the families living in the hillside houses and mobile homes across the county where she had grown up before leaving for Nashville on a Greyhound bus in 1964.
Within hours of that November 30 call, Parton and her operating businesses, including The Dollywood Company and her dinner theaters, announced the My People Fund. Rather than designing a complicated disaster application or issuing restricted vouchers for food and clothing, the foundation made a straightforward pledge: every Sevier County homeowner or renter whose primary residence was destroyed or left uninhabitable would receive $1,000 a month in unconditional cash for six months.
A donation website went live within six hours, bringing in more than $1 million by the following morning. To make sure every donated dollar went directly to displaced residents, employees from Parton’s businesses stepped in to handle the administrative logistics, phone lines, and paperwork at no cost to the fund.
To fund the six-month commitment, Parton organized *Smoky Mountains Rise: A Benefit for the My People Fund* on December 13, 2016. Broadcast live from Nashville on Great American Country and simulcast across radio networks, the three-hour telethon featured performances by Kenny Rogers, Reba McEntire, Hank Williams Jr., Cyndi Lauper, Alison Krauss, Chris Stapleton, and Alabama.
With celebrity volunteers staffing the phone banks at 1-866-CARE-MORE, the broadcast raised more than $9 million in a single night. Donations continued arriving by mail and online from around the world, eventually pushing the total beyond $12.5 million.
Two days after the telethon, from December 15 through December 20, staff and volunteers gathered inside the LeConte Center in Pigeon Forge to distribute the first round of $1,000 checks before Christmas. Because Gatlinburg and Pigeon Forge rely heavily on seasonal tourism, hospitality, and service workers who lost both their rented housing and their winter wages in the same week, the immediate cash allowed families to pay security deposits, buy work tools, and replace vehicles while waiting for insurance or federal aid.
Each month from December 2016 through April 2017, nearly 900 eligible families received their promised $1,000 check. When the foundation tallied the remaining donations ahead of the sixth and final distribution in May 2017, Dotson and Parton saw millions of dollars still sitting in the account.
On May 5, 2017, the 71-year-old singer traveled to Sevierville and walked into the LeConte Center in Pigeon Forge to hand out the final checks in person. Instead of the expected $1,000 sixth payment, Parton announced that the foundation was matching the previous five months combined, handing each family a $5,000 check that brought every household’s total direct support to $10,000.
While holding her neighbors’ hands and visiting with volunteers, Parton noted that $10,000 could not solve everything, adding that she hoped the money would help families dream again after supporting her since she was a teenager. In total, the fund placed nearly $9 million directly into the hands of roughly 900 Sevier County households.
That unconditional cash model drew the attention of social policy researchers Stacia West at the University of Tennessee and Amy Castro Baker at the University of Pennsylvania. Studying the Sevier County recipients over the following year, the researchers documented that unrestricted monthly cash enabled former homeowners and renters to secure permanent housing faster, stabilize household finances, and weather the disaster without the stigma of traditional charity lines.
With money still remaining after the May 2017 distributions, the Dollywood Foundation transferred $3 million to launch the Mountain Tough Recovery Team, a local organization that provided long-term case management, home rebuilding, and mental health counseling over the next two years.
On March 19, 2019, Parton closed out the final $200,000 balance of the My People Fund by writing $20,000 checks to each of Sevier County’s eight volunteer fire departments and $40,000 to the Sevier County Fire Chiefs Association Training Center, returning the last dollars of the fund to the first responders who had stood on the mountain lines the night the fires began.