
When Trace Adkins walked onto the stage at Nashville’s Bridgestone Arena on July 29, 2024, for the *Toby Keith: American Icon* tribute concert, he reminded the crowd of the one sentence his late friend spoke at the end of every show. Before singing “American Soldier,” Adkins recalled that Keith never left a stage without telling the audience to never apologize for being patriotic, a standard both men had carried across more than two decades of overseas USO tours and shared arena bills.
Long before Nashville knew either of their names, the two singers had been shaped by the same kind of physical work. Both stood well over six feet tall, and both had spent their youth working as roughnecks in the oil patch, with Keith hauling pipe in central Oklahoma and Adkins working derricks in Louisiana and on offshore rigs in the Gulf of Mexico.
For Keith, showing up for American service members was a personal debt rooted in his own home in Moore, Oklahoma. His father, Hubert K. Covel Jr., was an Army veteran who had lost an eye in a military training accident at Fort Sill before dying in a March 2001 highway wreck.
Fourteen months after his father’s death, Keith made his first USO tour in the spring of 2002, coinciding with the May release of “Courtesy of the Red, White and Blue (The Angry American)”. Adkins launched his own overseas service that same year, beginning a run of twelve USO tours between 2002 and 2016 that took him to Iraq, Afghanistan, Kuwait, Japan, Germany, and Spain.
Between 2002 and 2013, Keith completed eleven official USO tours across fifteen countries and three naval ships, playing more than 200 individual shows in Iraq and Afghanistan alone for over 250,000 troops. On stateside highways, the two former oil-field hands teamed up for three consecutive tours, starting with the 2007 Hookin’ Up and Hangin’ Out Tour and continuing through 2009’s America’s Toughest Tour and 2010’s American Ride Tour.
Overseas, Keith refused to limit his itinerary to large, heavily fortified headquarters like Camp Victory in Baghdad or Bagram Airfield. Instead, he pressed military coordinators to put him and an acoustic guitarist on Black Hawk and Chinook helicopters bound for remote Forward Operating Bases near the Afghan-Pakistani border.
Folding their tall frames onto mesh helicopter seats under body armor and Kevlar helmets, Keith and Adkins endured triple-digit desert heat to reach isolated outposts that rarely saw visiting entertainers. At tiny compounds like Forward Operating Base Brassfield-Mora in Afghanistan, where a full production stage was impossible, Keith stood in the dirt or on the back of a flatbed truck with a single acoustic guitar to sing without a sound system.
Incoming rocket and mortar alarms were a routine part of those combat-zone visits. During an April 2008 performance at Kandahar Airfield in southern Afghanistan, indirect fire sirens cut into Keith’s set, forcing him and the crowd to sprint for concrete bunkers.
Rather than ending the night, Keith spent the hour inside the shelter signing autographs and taking photos with soldiers until the all-clear sounded, then walked straight back onto the stage to finish his show. After the music ended at those bases, both Keith and Adkins regularly stood in line until past midnight, signing desert combat helmets, flags, and prosthetic limbs until every soldier waiting had been met.
Their military advocacy continued once their planes touched back down in the United States. Keith received the Spirit of the USO Award in 2014, while Adkins served as a national spokesman for the Wounded Warrior Project and received the USO Merit Award in 2007 alongside the Dwight D. Eisenhower Award in 2016.
After Keith was diagnosed with stomach cancer in the fall of 2021, he made one of his final televised appearances on September 28, 2023, to accept the inaugural Country Icon Award at the People’s Choice Country Awards. Four months later, on February 5, 2024, he died in Oklahoma at age 62.
Standing under the spotlights in Nashville that July with his guitar strapped over his shoulder, Adkins looked out at the arena and thanked the friend who had shared those long miles on the road. For the 6-foot-6 singer at the microphone, the man being honored on the big screen was still the same former roughneck who had stepped out of an Afghan bunker, brushed off the dust, and walked back onstage to finish the set.