
On January 14, 2026, Brad Paisley and Kimberly Williams-Paisley opened a second Nashville location of their referral-based grocery market inside TriStar Centennial Medical Center, where every receipt prints a balance of zero dollars.
The storefront sits at 2303 Patterson Street on the ground level of the hospital’s parking garage, backed by a $5 million fundraising campaign that the couple personally launched with a $1 million pledge in August 2024. By doubling their footprint in Middle Tennessee, the market now reaches patients and families whose household budgets have been strained by major medical bills.
That hospital expansion grew out of a family Thanksgiving trip years earlier, when Brad and Kimberly took their sons, Huck and Jasper, to volunteer at Unity Shoppe in Santa Barbara, California. They originally made the visit so the boys would see realities beyond their comfortable life in Franklin, Tennessee, and learn about serving others.
Founded in 1972 by Barbara Tellefson, the California nonprofit operated like a neighborhood supermarket rather than a traditional food line. Watching parents select their own groceries in the aisles, the Paisleys saw how children walked beside the carts without the embarrassment of waiting for a handout, because their mothers and fathers were making the choices for their own kitchens.
In October 2018, the couple announced plans to bring that exact model to Tennessee under the name The Store. Brad turned to Belmont University, where he had graduated in 1995, and the school donated a parcel of land along 12th Avenue South beside its campus.
The Nashville architectural firm Earl Swensson Associates donated its design services to turn the lot at 2009 12th Avenue South into a bright, modern market. Country music peers quietly contributed to the construction fund, initially aiming to serve 3,000 people a year for one-year terms through referrals from local nonprofit and government agencies.
When the doors finally opened on March 12, 2020, Middle Tennessee was still recovering from a deadly tornado outbreak ten days earlier that had knocked out power to more than 70,000 residents. Within days of the ribbon-cutting, the COVID-19 shutdown forced a statewide shelter-in-place order.
Rather than closing the new building, the staff and volunteers rebuilt their operations overnight to run curbside pickups and weekly home deliveries for elderly residents and newly unemployed workers. That emergency setup lasted for 17 months and delivered more than 1.3 million meals in its first year alone.
Once indoor shopping resumed, the market returned to its core layout, stocking fresh meat, dairy, produce, and pantry staples tailored to the varied diets and cultural backgrounds of visiting households. At the front counter, volunteers greet shoppers like regular neighbors, scan the items, and pack the bags with care.
Alongside the grocery aisles, Belmont students and partner groups began offering wrap-around services through the Family Wellbeing Program. Families coming in for food could also sign up for financial planning, counseling, cooking classes, literacy help, and back-to-school supplies.
Every December, the building transforms into a holiday toy shop stocked with donated new gifts. Parents browse the shelves privately to choose presents they can wrap and place under their own trees.
Even with Wednesday through Saturday shopping hours, the original 12th Avenue South building eventually ran past its capacity as demand across Nashville climbed. Partnering with HCA Healthcare and TriStar Health allowed the organization to build the second storefront directly inside a medical hub where healthcare employees could also step in as regular volunteers.
Inside the ground-floor space on Patterson Street, families walking out of hospital appointments now push carts past stocked produce coolers and leave with full grocery bags and a zero-dollar receipt.