
When Conway Twitty walked out of Tony Mart’s nightclub in Somers Point, New Jersey, in the summer of 1965, he forfeited thousands of dollars in East Coast rock bookings to sing for $150 a night in small Oklahoma and Texas dance halls.
For nearly eight years after his 1958 million-seller It’s Only Make Believe, the 32-year-old singer born Harold Lloyd Jenkins had maintained a lucrative schedule on the rock and roll nightclub circuit. He wore sharp stage suits and a high pompadour while performing for loud resort crowds, yet he later told interviewers that he felt like an actor every time he stepped up to the microphone.
His true musical education had begun decades earlier in Friars Point, Mississippi, and Helena, Arkansas. Sitting beside his father, a Mississippi River ferryboat pilot named Floyd Jenkins, young Harold had listened to Saturday night broadcasts of the Grand Ole Opry. Throughout Twitty’s pop stardom, his father repeatedly asked when he was going to record the real country music they had loved together.
After Floyd Jenkins died without hearing that promise kept, the noise of the New Jersey beach club became unbearable during the first set of a summer engagement in 1965. Twitty walked off the stage, informed club owner Anthony Martucci that he was quitting rock music immediately, and gave up roughly 75 percent of his annual income while supporting his wife Mickey and their four children.
Rather than heading straight to Tennessee, Twitty moved his family to Oklahoma City to rebuild his act from the ground up. Drummer Tommy Markham and bass player Joe E. Lewis stayed with him despite the steep pay cut, trading East Coast showrooms for concrete-floor honky-tonks across the Southwest.
Booking agents who had eagerly hired him as a pop headliner refused to guarantee country dates, forcing the band to drive ratusan of miles between low-paying clubs in Oklahoma, Texas, and Kansas. During those first months back in the South, Twitty reshaped his band, the Lonely Blue Boys, by adding prominent pedal steel guitar and learning how to pace a three-hour dance hall set for working-class couples.
Word of his commitment eventually reached Nashville, where veteran Decca Records producer Owen Bradley agreed to audition him in 1965. Bradley had already guided Patsy Cline, Ernest Tubb, and Loretta Lynn, and he recognized that Twitty’s baritone carried natural warmth beneath the aggressive rockabilly phrasing he had used at Sun Records and MGM.
Inside Bradley’s Barn and the Decca studios in Nashville, Bradley coached Twitty to abandon the loud teen-idol delivery that had filled northern nightclubs. He instructed the singer to lower his volume, slow his phrasing, and deliver each line quietly, as if speaking across a kitchen table to a single listener.
Even with Decca Records behind him, country radio programmers treated the former pop star as an outsider trying to cash in on a new market. When his first Decca country singles, Guess My Eyes Were Bigger Than My Heart and Look Into My Teardrops, came out in 1966, dozens of station managers refused to put them on the air.
Twitty responded by loading boxes of vinyl 45s into his car and visiting rural radio stations across the Midwest and South between night engagements. A performer who had once appeared on national television for Dick Clark sat on wooden benches in small station hallways, waiting hours for five minutes with skeptical disc jockeys so he could play acoustic guitar and sing live in their offices.
Slowly, those personal visits turned into regional airplay. Working alongside steel guitarist John Hughey, who joined the band in 1968 and helped define its weeping country sound, Twitty climbed into the top five that spring with The Image of Me.
In the autumn of 1968, three full years after he walked off the stage in Somers Point, his recording of Next in Line reached number one on the Billboard country chart. The breakthrough opened a run of forty number-one country hits at Decca and MCA, fulfilled the wish Floyd Jenkins had voiced years earlier, and proved that the quiet voice Owen Bradley uncovered in Nashville had been worth every mile of those three lean years on the road.