
When RCA Victor sent Charley Pride’s first country singles to radio stations in 1966 without a publicity photo, manager Jack Johnson warned his new client that surviving Nashville would first require getting past Faron Young.
At the time, Young was one of Music Row’s most powerful figures. Known since the 1950s as the “Hillbilly Heartthrob,” the Shreveport-born star had a stack of number-one records, founded the influential trade publication Music City News, and carried a reputation as the blunt, hard-drinking unofficial mayor of Lower Broadway.
Johnson knew that RCA’s plain-sleeve strategy could only protect Pride for a few months. Producer Jack Clement and Chet Atkins had persuaded the label to release “The Snakes Crawl at Night,” “Before I Met You,” and “Just Between You and Me” under the name Country Charley Pride with no biography attached.
Station programmers across the country heard the warm baritone on the 45-rpm vinyl and put the records into rotation, assuming the newcomer from Sledge, Mississippi, looked like every other singer on their playlists.
Before the secret broke nationwide, Johnson took Pride into one of Young’s favorite Nashville nightspots to introduce them face to face. On the walk inside, Johnson braced Pride for a rough reception, warning that Young had no filter and might say whatever crossed his mind the moment he saw a Black singer trying to work in country music.
Instead, Young looked Pride over, listened to him talk about the music, and immediately welcomed him into the fold.
A similar test played out inside a Nashville recording studio, a moment longtime pedal steel guitarist Lloyd Green remembered decades later. While Pride was working with the session musicians, Young burst through the studio door, planted his hands on his hips, and stood glaring up at the six-foot former Negro Leagues pitcher while the room went quiet.
Just as the tension peaked, Young broke the silence by grabbing Pride, planting a kiss directly on him, and declaring out loud that he loved Charley Pride.
That outspoken loyalty became crucial once Pride began appearing on concert bills in Detroit and took the stage at the Grand Ole Opry in early 1967. As photographs circulated through the industry, several Southern radio directors pulled his singles off the air out of fear of listener backlash.
One station representative told Young directly that his station manager refused to play a Black artist on country radio. Young fired back on the spot, telling the man to go back and inform his boss that if the station took Charley Pride off the air, they could throw every one of Faron Young’s records out right along with him.
Coming from the founder of Music City News and a headliner who regularly brought rising acts like Patsy Cline, Willie Nelson, and Buck Owens onto the road, the ultimatum carried weight. Young also made his stance unmistakably public during a Nashville television taping in front of a conservative crowd, walking across the stage to put his arm around Pride’s shoulders and kiss him on the cheek in full view of the cameras.
Alongside veterans Red Foley and Red Sovine, who helped ease tense crowds on early tour stops, Young’s backing broke the radio resistance. In 1967, “Just Between You and Me” climbed to number nine on the Billboard country chart and earned a Grammy nomination, opening the door to twenty-nine number-one hits and RCA album sales second only to Elvis Presley.
Young’s own life ended in tragedy in December 1996 at age sixty-four, after years of declining health and frustration that modern country radio had left traditional singers behind. Until Pride passed away in December 2020 at eighty-six, he still told interviewers about walking into that Nashville club bracing for an insult, only to find the friend who put his own catalog on the line to keep him on the air.