
Within forty-eight hours of the November 28, 2016 Chimney Tops 2 wildfire sweeping down from Great Smoky Mountains National Park into Gatlinburg and across Sevier County, Dolly Parton directed her Dollywood companies and the Dollywood Foundation to create a direct-cash relief program called the My People Fund.
Driven by wind gusts topping eighty miles per hour, the flames had claimed fourteen lives, injured nearly two hundred people, and destroyed or damaged more than 2,400 structures just weeks before Christmas. On November 30, Parton announced that the foundation would provide $1,000 a month for six full months to any Sevier County family whose primary residence had been destroyed or left uninhabitable.
Rather than limiting aid to property owners or tying the money to lengthy federal loan paperwork, Dollywood Foundation president David Dotson and his staff made both homeowners and renters eligible on equal terms. To keep administrative overhead at zero so every public dollar went directly to displaced residents, The Dollywood Company and the foundation absorbed all operating costs.
Days after the fire, staffers and local volunteers set up the Care More Assistance Center inside the LeConte Center in Pigeon Forge. Families who had evacuated with nothing more than the clothes on their backs came to the hall to verify their Sevier County addresses, and between December 15 and December 20, nearly 900 households walked out with their first $1,000 checks in hand before Christmas Day.
To fund six months of payments at that scale, Parton and her team organized the three-hour *Smoky Mountains Rise: A Benefit for the My People Fund* telethon in less than two weeks, broadcasting live from Nashville on December 13, 2016 across GAC, RFD-TV, AXS TV, and dozens of radio networks. Fellow musicians cleared their December calendars and performed without compensation, including Chris Stapleton, Reba McEntire, Alison Krauss, Hank Williams Jr., Cyndi Lauper, Don McLean, Amy Grant, Montgomery Gentry, Jamey Johnson, Big & Rich, and Alabama.
Parton’s longtime duet partner Kenny Rogers, then seventy-eight and nearing the end of his farewell tour amid declining health, traveled to Nashville to sing “Islands in the Stream” beside her one more time before the cameras. Behind the stage, Parton’s old partner Porter Wagoner’s contemporaries, country stars, and volunteers sat along rows of phone banks answering calls from viewers pledging five, ten, and twenty dollars at a time, while Paul Simon, Taylor Swift, Kenny Chesney, Dierks Bentley, and the Academy of Country Music contributed major gifts.
That three-hour broadcast raised nearly $9 million by the end of the night, and continued mail-in and online donations eventually pushed the My People Fund past $12.5 million. Every month from January through April 2017, displaced families returned to the LeConte Center in Pigeon Forge or received monthly $1,000 checks to cover rent deposits, groceries, utility bills, and building supplies.
University of Tennessee researchers who later studied the program alongside the Urban Institute found that the unconditional monthly checks allowed working-class mountain families to stay in their local school districts and keep their jobs rather than relocating out of the county. By spring, the surplus in the fund allowed Parton to expand the promise she had made in November.
On May 5, 2017, Parton traveled to the LeConte Center for the sixth and final monthly distribution and handed out $5,000 checks instead of the scheduled $1,000, bringing the total direct aid for each of the nearly 900 families to $10,000. That same day, the Dollywood Foundation committed another $3 million from the remaining balance to the Mountain Tough Recovery Team to rebuild permanent homes and Clear Vista help centers for residents who were still displaced.
Two years later, in March 2019, Parton closed out the final $200,000 left in the My People Fund by writing $20,000 checks to each of the nine Sevier County volunteer fire departments and $40,000 to their county training center, placing the last dollars of the fund into the hands of the local firefighters who had stood on the mountain lines the night the smoke first came down from Chimney Tops.