
Long before Toby Keith ever saw his name on a Nashville marquee, he was a 20-year-old operations manager running oil field crews in the Oklahoma heat while playing honky-tonk stages after dark.
Born in Clinton, Oklahoma, on July 8, 1961, Toby Keith Covel learned early how working rooms sounded after hours. During summers in Fort Smith, Arkansas, he did odd jobs at his grandmother’s supper club, Billie Garner’s Supper Club, and watched the house band play for local crowds from the edge of the floor.
Still, music was not the first trade he chose after playing defensive end at Moore High School and graduating in 1979. Instead of heading to college, he followed his father, Hubert K. Covel Jr., straight into the booming Oklahoma oil patch. Hubert, an Army veteran who had lost an eye during his military service, raised his family on strict discipline and the conviction that a man proved himself through hard labor and keeping his word.
Keith started at the bottom as a roustabout and derrick hand, wrenching heavy pipe and maintaining rigs through triple-digit summer heat and freezing plains winds. Because he showed up early and knew the machinery, his bosses promoted him fast. Barely into his twenties, he was an operations manager supervising veteran oil hands twice his age while earning a steady living in the field.
Even with twelve-hour shifts on the rigs, he refused to leave his guitar in the closet. At the end of the day, Keith scrubbed the crude oil from his blistered hands, loaded his gear, and drove out to play cramped clubs across Oklahoma and Texas, eventually naming his group the Easy Money Band.
To a young crew boss used to hauling iron in the sun, getting paid cash at the end of a night just to sing for the same oil hands he worked beside all day felt almost too good to be real.
That security vanished when the 1982 oil bust hit the Southern Plains. Drilling companies shuttered overnight, rigs stood quiet in the pastures, and Keith watched lifelong oil workers lose the only livelihood they had ever known.
When his own job disappeared in the crash, he married his high school sweetheart, Tricia Lucus, in 1984 and took whatever work could help keep the bills paid. For two seasons, the six-foot-four former high school defensive end put his pads back on to play semi-pro football for the Oklahoma City Drillers while keeping the Easy Money Band on the road every weekend.
When a USFL tryout did not lead to a pro football roster, Keith put every remaining dollar and hour into the band. Throughout the late 1980s, the group lived on the regional bar circuit, mixing Bob Wills and Merle Haggard covers with Keith’s own rough-cut originals while he made repeated trips to Tennessee to peddle demo tapes along Music Row.
Nashville executives turned him down at every door, telling the big Oklahoman that his voice and writing were too raw for country radio. At spots like Houndogs in Moore, Oklahoma, however, oil hands, ranchers, and off-duty highway patrolmen packed the floor to hear him sing songs built out of their own Friday nights.
During a hunting trip to Dodge City, Kansas, Keith watched an older state trooper named John get turned down for a dance by a young woman who walked onto the floor minutes later with a guy in a cowboy hat, prompting a friend at the table to joke that John should have been a cowboy. Keith wrote the song in the bathroom of his motel room that night so he would not wake his roommates.
By the time he turned 30, major labels had still passed on him, and he gave himself one final deadline before walking away from the business for good. The break finally arrived thirty thousand feet in the air when a flight attendant and longtime fan from his barroom crowds handed a cassette of his songs to Mercury Records executive Harold Shedd during a commercial flight.
Shedd flew out to see Keith command a live room in person, signed him to Mercury, and released that motel-room song in February 1993. Within months, “Should’ve Been a Cowboy” reached number one on the Billboard country chart and went on to become the most-played country song of the 1990s, launching a three-decade run that carried Keith until his death on February 5, 2024, at age 62.
Decades of gold records and stadium tours never washed the Oklahoma oil patch out of his songs, because the voice on the radio still belonged to the young crew hand who had already worried over the same paydays and worked the same twelve-hour shifts as the people filling his seats.