
On January 4, 1972, twenty-three-year-old Chris LeDoux married Peggy Rhoads and brought her straight onto the professional rodeo highway, where a single summer of bareback bronc riding had once left him with $250 in total prize money.
Having won the Intercollegiate National Bareback Riding Championship during his junior year at Eastern New Mexico University before turning professional in 1970, LeDoux entered an arena sport that offered no guaranteed paychecks and no medical coverage. Cowboys paid their own entry fees, gas, and lodging just for the chance to wedge one gloved hand into a leather rigging and stay aboard a bucking horse for eight seconds.
Before and during the early years of his marriage, that eight-second trade left LeDoux with a broken collarbone, torn ligaments, a dislocated knee, and repeated concussions. Instead of asking him to leave the circuit for steady wages on dry land, Peggy climbed into the truck cab beside him and took over the daily maintenance required to keep him competing.
Between state lines and county fairgrounds, she turned roadside motel rooms into makeshift treatment spaces, pressing ice against his bruises, bandaging open scrapes, taping up his collarbone, and massaging his swollen riding hand so he could grip the rigging the next afternoon. To cover fuel and entry fees as they began raising what would become a family of five children—Clay, Ned, Will, Beau, and Cindy—LeDoux picked up his acoustic guitar during the long drives between rodeos.
Writing directly about bucking chutes, highway mileage, and sore bones, he partnered with his father, retired Air Force Major Al LeDoux, and mother, Bonnie, in 1972 to form an independent family label called American Cowboy Songs. Whenever a break in the rodeo schedule allowed, he drove to a small basement studio in Sheridan, Wyoming, or down to Nashville to cut tracks like “Bareback Jack” and an early 1975 version of “Amarillo by Morning.”
With no Nashville distribution deal behind him, LeDoux stacked boxes of eight-track cartridges and cassette tapes inside the trunk of his car and sold them behind the arenas, at western wear stores, and through mail-order lists managed by his parents. Those trunk sales kept gas in the tank long enough for him to qualify for the 1976 National Finals Rodeo in Oklahoma City.
That December, after years of riding with taped-up joints and living off highway cassette money, LeDoux outscored the field in Oklahoma City to win the Professional Rodeo Cowboys Association World Bareback Riding Championship. Wearing the gold world champion belt buckle gave his music instant authority among fellow riders and ranch families, proving that the voice on the cassettes had actually lived every bruised mile he sang about.
LeDoux stayed on the professional circuit for four more seasons before retiring from bareback riding in 1980 to settle with Peggy and their children on a ranch in Kaycee, Wyoming. Even after hanging up his riding glove, he refused to give up the independent business model that had carried his family through their leanest rodeo summers.
Backed by his band, Western Underground, he began booking concerts at fairgrounds, honky-tonks, and rodeo arenas while continuing to record and release albums on his own through the 1980s. Without a major label or national radio promotion, his family mail-order operation and live shows moved 22 self-released albums and sold more than 250,000 cassettes across the American West.
Then, in the spring of 1989, Oklahoma newcomer Garth Brooks released his debut single, paying tribute to a worn-out Chris LeDoux cassette tape on the dashboard of a truck. Overnight, country radio listeners across the United States began calling record stores asking where they could buy the music of the Wyoming bronc rider.
That sudden national spotlight led LeDoux to sign with Liberty and Capitol Records in 1991, bringing him a gold album and a top-ten country hit the following year on the duet “Whatcha Gonna Do with a Cowboy.” Even after major-label executives reissued his entire 22-album independent catalog on compact disc for retail stores nationwide, the recordings inside those cases remained the exact same highway songs first sold out of a car trunk while Peggy kept ice and athletic tape waiting in the next motel room.