
When producer and A&R director Buddy Cannon slipped an unsolicited cassette tape into his player at Mercury Records in 1990, the singer on the recording was hundreds of miles away in a hard hat, supervising a night crew on the concrete floor of a Walmart remodel.
At age thirty-two, Sammy Kershaw had already considered himself retired from the music business for more than two years. Born on February 24, 1958, in Kaplan, Louisiana, he had entered the Gulf Coast bar circuit at age twelve to help support his mother and three younger siblings after his father, a construction carpenter, died of lung cancer at forty-three.
For nearly two decades, Sammy worked six nights a week in smoke-filled Louisiana and Texas dance halls, eventually fronting his own band, Blackwater, and opening shows for Ray Price, Merle Haggard, and his childhood idol, George Jones. Despite the crowds he drew along the Gulf Coast, major Nashville labels repeatedly passed on his tapes, while the grind of late nights and cheap motels pulled him into heavy drinking and daily cocaine use.
In 1988, realizing that the honky-tonk circuit was going to kill him, Sammy leaned on the support of his wife, Kim, quit drinking and drugs cold turkey, and closed his guitar case for good. Returning to the carpentry trade his late father had taught him, he took a full-time job supervising construction crews that remodeled expanding Walmart stores after closing time.
Working overnight shifts under fluorescent lights gave him a steady paycheck and the quiet routine he needed to stay sober. He had no manager, no booking agent, and no plans to ever set foot in a recording studio again.
The person who refused to let Sammy’s voice stay buried on a construction site was his longtime friend, professional songwriter Barry Jackson. Convinced that the Louisiana singer still belonged on country radio, Jackson held onto an old demo tape Sammy had cut before leaving the clubs and persuaded him to let the cassette go to Mercury Records in Nashville.
At Mercury, label head Harold Shedd had recently brought in veteran songwriter and bass player Buddy Cannon to serve as A&R director. While sorting through submissions in 1990, Cannon heard Sammy’s tape and immediately recognized a rich, natural country phrasing that carried the emotional weight of classic George Jones without sounding like a studio imitation.
Cannon and Shedd tracked Sammy down through his construction job and invited him to Nashville to discuss a recording contract. Walking into a major label office as a sober thirty-two-year-old remodel supervisor was a worlds-apart experience from the desperate pitching trips of his twenties, and Mercury signed him to their roster.
To guide his debut project at Nashville’s Music Mill studio, Cannon teamed up with veteran co-producer Norro Wilson, bringing Sammy into the room for Cannon’s very first assignment as a major-label album producer. During song selection, Cannon handed Sammy a rough demo of an upbeat track written by Mark Petersen called “Cadillac Style”.
Sammy initially hesitated, unsure whether the playful rhythmic number fit a lifelong ballad singer, until Cannon convinced him to step up to the microphone and try it in the studio. That gamble paid off in October 1991 when “Cadillac Style” arrived as his debut single and climbed to No. 3 on the Billboard country chart, introducing his voice to a national audience.
Released that same fall, his debut album, “Don’t Go Near the Water,” delivered three more consecutive Top 20 hits: the aching title track, “Yard Sale,” and “Anywhere but Here”. Certified platinum by the RIAA for over one million copies sold, the record proved that Cannon’s faith in a retired club singer had been right on the mark.
The partnership between Sammy, Buddy Cannon, and Norro Wilson continued into 1993 with the gold album “Haunted Heart,” which gave Sammy his first No. 1 hit, “She Don’t Know She’s Beautiful”.
Years of knocking on Music Row doors had never gotten Sammy Kershaw past the reception desk, and it took walking away to measure lumber on a Walmart night shift for Nashville to finally come looking for him.