
When sixteen-year-old Donald Eugene Ulrich showed up at a Fife, Washington restaurant in 1958 with a fiddle under his arm, thirty-year-old Buck Owens was still a regional bandleader working local clubs and his KTNT television show.
Owens hired the teenager after hearing him play at Steve’s Gay ’90s, and before long Rich was backing Owens on the 1959 single “Second Fiddle.” When Owens moved back to Bakersfield, California, in 1960, Rich briefly enrolled at Centralia College before his bandmate talked him into coming south for seventy dollars a week and a spare bedroom in the Owens family home.
Out in the San Joaquin Valley, the two musicians set out to cut through the noisy dance halls and honky-tonks where jukeboxes and barroom chatter drowned out acoustic instruments. While Nashville studios were leaning heavily on lush string sections and smooth background choirs, Owens and Rich stripped their arrangements down to loud, trebly electric guitars and a hard-driving two-beat rhythm.
Although Rich had trained on the violin since age three, he became the architect of the Buckaroos’ guitar sound after taking over the lead role on a sparkling Fender Telecaster. Along with bassist Doyle Holly, steel guitarist Tom Brumley, and drummer Willie Cantu, he helped turn the Buckaroos into one of the tightest working bands in American music.
Rich’s bright, staccato guitar intros and high tenor harmony vocals locked so closely with Owens’ lead voice that radio listeners could recognize a Bakersfield record within three seconds. Starting with “Act Naturally” in 1963, that combination carried Owens and his band to twenty-one number one hits on the Billboard country charts, including “Love’s Gonna Live Here,” “My Heart Skips a Beat,” “I’ve Got a Tiger by the Tail,” and the instrumental showcase “Buckaroo.”
As the hits stacked up, Owens gave Rich billing alongside his own name and relied on him to run the band on the road. Behind the scenes, Rich rehearsed the musicians, called out numbers on stage, and anchored their appearances at Carnegie Hall in 1966, the London Palladium, and the syndicated television series *Hee Haw*.
By the early 1970s, Owens had converted an old movie theater on Chester Avenue into Buck Owens’ Studios, where Rich worked as a producer and vice president inside the growing Bakersfield business empire. The one recurring source of tension between the two friends was Rich’s fondness for motorcycles, a habit Owens repeatedly urged him to give up.
On the afternoon and evening of July 17, 1974, Owens and Rich spent hours working together at the Bakersfield studio before Rich prepared to leave for the California coast. His wife, Marlane, and their two sons, Vance and Vic, were already waiting for him on a family vacation in Morro Bay.
Riding his motorcycle west toward the coast, Rich reached Highway 1 near San Luis Obispo late that night when the bike drifted into a center guard rail. Thrown from the motorcycle, the thirty-two-year-old guitarist died at the scene from head injuries.
When word reached Bakersfield later that night, Owens walked into his studio office alone. Days later, he delivered a eulogy at Rich’s funeral, calling the younger musician his brother, his son, and his closest friend.
Although Owens kept the Buckaroos on the road and fulfilled his television commitments on *Hee Haw*, the drive that had pushed him through the 1960s began to fade without his bandleader standing to his left. After his contract with Capitol Records ended in 1975, he moved to Warner Bros. Records, where his chart output slowed and he gradually stepped back from full-time touring to run his radio stations and later his Crystal Palace venue.
For decades afterward, associates often warned visiting journalists not to ask about July 1974 because saying Rich’s name aloud could still bring Owens to tears. Looking back in his later years before his own death in March 2006, Owens admitted that his real musical life had ended the night Don Rich rode out of the Bakersfield studio parking lot.